IHG Hotels & Resorts

IHG® Hotels & Resorts is one of the world’s leading hotel companies, with over 385,000 colleagues working across more than 100 countries to deliver True Hospitality for Good.

The Requirements

The IHG regional team in China have a regular requirement for producing high quality Chinese and English content.  While Chinese could be managed with internal resources, English remained a challenge.  Previous attempts at translating internally and with external vendors resulted in high costs and poor quality.

The Solution

MYL’s AI⁺ Platform provided an easy solution. Starting with our custom AI Hospitality Translator, a unique Large Language Model (LLM) developed by MYL from our years of industry experience, IHG users can now originate content in their native Chinese language and use our hospitality translator to instantly produce English content at near human level quality. With an English draft produced, Users then have the option to request a review by one of MYL’s native English Editors. Leveraging the power of AI with the security of a human reviewer gives users the confidence to significantly grow the amount of English content produced.

Key Take-Away

Luxury multinational brands are required to produce high quality English content but at the regional level they often do not have the tools to execute this. MYL’s custom AI Hospitality Translator, backed by optional human review, empowers users to write in their native language and produce high quality English, at scale.