Kempinski Hotels

Kempinski Hotels is the world’s oldest luxury hotel company with a brand that is synonymous with elegant European service, blended with individual culture and traditions of each destination.

The Requirements

Kempinski Hotels was actively seeking an ISO standard AI solution to put customised AI content generation into the hands of its 13,000 employees, globally. Key to their decision-making process was the ability to customise the writing style to align with brand guidelines while also fixing the structure of the content for consistency regardless of which property or department was creating it.

Our Solution

MYL’s AI⁺ Platform with Single Sign On (SSO) access provided the ideal solution. Not only did SSO allow for Kempinski to control access rights to the platform it also offered an easy-to-use user interface for all employees, regardless of their technical expertise.

MYL’s AI training team and Kempinski’s communications experts went to work designing custom workflows that covered the most common content types, from newsletters to press releases, website content and social media.

Users simply provide a few points on the information they want to convey, and the content is immediately created following brand guidelines and the preset format for each content type. To support non-native English speakers who prefer and extra layer of review before publishing, a dedicated human Editor provides the added optional layer directly through the platform.

Key Take-Away

Kempinski tried our solution versus Google’s Gemini solution and found that our customisation delivered far better accuracy and consistency. It was estimated that Kempinski would need to hire 10 full time copywriters to support a comparable offering to what MYL was providing with its AI⁺ human platform, giving Kempinski a very significant ROI.