Disney

The Walt Disney Company is a globally recognised American entertainment conglomerate known for its iconic film studios, theme parks, and media networks.

The Requirements

Disney needed to find a long-term partner to translate digital content for their theme park in Hong Kong into multiple languages, including Chinese, Japanese, Korean, Thai, Bahasa Malaysia and Bahasa Indonesia. As a global brand, Disney needed consistent, high-quality translations that preserved their unique storytelling and brand voice. They had previously encountered issues with translations that lacked cultural nuance, impacting engagement with international visitors.

The Solution

Disney participated in Mind Your Language’s free translation testing programme, enabling them to select linguists who best captured their brand’s magic and excitement. With a dedicated team of translators familiar with the entertainment and tourism industry, Hong Kong Disneyland’s site resonated strongly with overseas audiences.

Beyond website content, MYL also provided copywriting translation services for social media and direct marketing content for key markets. By improving the accessibility and cultural relevance of their marketing, Disney saw a direct impact on overseas arrivals, reinforcing the global appeal of their theme parks.