Banyan Group
Banyan Group, an independent global hospitality company, is known for delivering exceptional, design-led experiences across hotels, spas, residences, food and retail. But behind the scenes, their Marketing team faced a major challenge: creating multiple variations of key content pieces that not only boost SEO but also highlight the unique character of each property — all while strictly adhering to comprehensive brand guidelines.
The Challenge
Producing this volume of high-quality, brand-consistent content was extremely time-consuming for human copywriters. Typical AI tools didn’t help either, as they failed to match the nuances of Banyan Group’s tone, keywords, and style.
The Solution
MYL developed a fully customised LLM trained on Banyan Group’s brand guidelines, preferred keywords, and writing style. Users simply input a handful of property details, and the model instantly generates multiple polished content variations. After a quick review by the Marketing team, the content is ready to publish.
Coverage
Global
ROI
500%
Key Takeaway
Different variations of content can be instantly generated, reducing the overall project timeline by 90%. Most importantly, this custom model can be scaled to accommodate any other writing projects in the pipeline with some minor updates from MYL’s development team. Even better, it can be scaled effortlessly for future writing projects with minimal updates from MYL’s development team.
