SAii Hotels & Resorts

How An AI-First Strategy Helped S Hotels Scale Globally And Gain Market Share

Background

It began with a conversation during MYL’s Free AI Bootcamp. Within a week, MYL had scoped and proposed a solution, which—once approved by the Client—was fully deployed in just seven days.

Client Overview

SAii Hotels & Resorts is a collection of luxury lifestyle resorts designed for free-spirited travellers seeking immersive experiences in stunning destinations. A cornerstone of its growth strategy is connecting with a diverse, global audience through a compelling digital presence that drives direct bookings.

To support international expansion, SAii needed to transform its newly launched English website into a truly multilingual platform — one that could preserve its distinctive brand voice while resonating authentically across languages and cultures.

The Challenge

Managing multilingual content manually quickly became operationally untenable.

Delays in publishing new offers, blog posts, and seasonal campaigns slowed SAii’s time-to-market in key international regions, limiting its ability to compete effectively on a global scale.

SAii required a solution that could:

• Support rapid, frequent content updates with minimal manual effort
• Maintain exceptional quality for high-value brand and campaign content
• Scale effortlessly across markets and languages

Their vision was a hybrid translation model:

• Custom AI translation for short, time-sensitive updates such as banners and event listings
• Expert human linguists for core website pages, campaigns, and brand storytelling where tone, cultural nuance, and emotional connection are critical

Finding a single platform capable of seamlessly integrating technology and human expertise through an automated workflow was the central challenge.

The Solution

SAii partnered with Mind Your Language (MYL) to deliver a fully integrated hosting and multilingual translation solution.

MYL eliminated the complexity of managing multiple websites by hosting fully mirrored, localised versions of the SAii site for each target language — all connected directly to the English master site. Within days, SAii had scalable multilingual websites without the need to build or maintain separate infrastructures.

Key elements of the solution included:

• Automated content detection
  MYL’s platform scans the English site daily, instantly identifying new or updated content for translation.
• Custom AI translation engine
  Content is first processed through an AI model trained specifically on SAii’s approved terminology, SEO keywords, and brand voice — producing significantly higher-quality drafts than generic AI tools.
• Targeted human expertise
  High-value pages such as the homepage, booking journeys, and destination storytelling are reviewed and refined by MYL’s expert linguists to ensure cultural accuracy, emotional resonance, and brand fidelity.

This hybrid approach enabled same-day deployment of routine updates, while guaranteeing premium quality where it mattered most.

The Results

By adopting MYL’s integrated hosting and intelligent translation model, SAii Hotels & Resorts transformed its global digital operations.

Key outcomes included:

• Dramatically reduced time-to-market for multilingual content
• Lower operational burden and reduced reliance on manual processes
• Consistent brand voice across all languages and regions
• Increased traffic and booking enquiries from international markets

Crucially, new languages could now be added in days rather than weeks, giving SAii a scalable, future-proof foundation for continued international growth.

Client Testimonial