World Of Hyatt
Hyatt is synonymous with leading hotel companies in the world. Hyatt has more than 1350 hotels and all-inclusive properties in 69 countries across six continents.
The Requirements
Hyatt International expects copywriting-level transcreation for all its local language content and struggled to get the quality it requires in Asian languages from its existing global vendor.
The Solution
Following a comprehensive briefing from Hyatt, MYL shortlisted a team of transcreators for each Asian language, ensuring they were based in Asia to handle urgent same-day requests. MYL also assigned a dedicated Project Manager to coordinate all regional projects. With its base in Asia, MYL was ideally positioned to meet Hyatt’s regional needs.
A key factor in the selection process was MYL’s ability to ensure continuity with the chosen linguists, enabling them to learn from Hyatt’s feedback and continuously improve output. MYL has become the trusted Asian partner for this international brand, significantly reducing the time internal teams spend polishing translated content. As Hyatt expands, new Southeast Asian languages are being added, and MYL is well-equipped to support these growing requirements.
Coverage
Asia
Users
20
Key Take-Away
Locally based translators and project management team are essential for very high quality outcomes.